Karelia - Fine Tobaccos Quality from Greece

Karelia cigarettes are manufactured by Karelia Tobacco Company, Greece’s largest cigarette manufacturer and exporter. The first brand of Karelia brand was introduced first to the Greek market, and very soon to the rest of the world. George Karelias and Sons is made exclusively from tobaccos grown in regions internationally renowned for exceptional quality. Ten exquisite Virginian blend cigarettes wrapped in two separate compartments guarantee freshness. The earthy-toned pack features the embossed brand name against the backdrop of a map and compass.

The Company’s objective was to create fresh unique brands. This underlying corporate philosophy has awarded Karelia an internationally renowned reputation for high quality, modernity and originality, and product innovation in the tobacco industry. The global presence of KARELIA and its well-known brands: George Karelias and Sons, Karelia Slims, Karelia Lights and a host of others, are a clear indication of the Company’s determination to play an assertive role in an increasingly competitive consumer environment. Karelia cigarettes are made to become one of the most prominent brands in the world’s tobacco production heritage. Karelia Tobacco Company relies on over 120 years of experience which allows it to provide the highest quality and efficient services. In 2009 the Karelia Tobacco Company has created Omé, a range of modern superslims cigarettes, available in two versions, each with a superior American blend.

The Omé concept is based on a relaxed, informal but elegant style. The pack design is dynamic and creates a sense of energy and constant movement. The brand logo is clean, bold with exciting with eye-catching silver detail. All these unique qualities when joined together convey a sense of modernity. Omé cigarettes are packed in a compact “lipstick box” format, containing 20 cigarettes, which will easily fit into the handbag or pocket. The cigarettes themselves are super slim making them instantly recognizable and stylish. Omé is available in 2 versions, Ome (6mg) and Ome Yellow (3mg), offering smokers the choice of finding the taste that suits them perfectly. Karelia Superslims Ome cigarettes are created for modern female smokers, who are demanding ever more sophisticated cigarettes that meet their expectations both in terms of smoking characteristics and outstanding presentation.

Brand families George Karelias and Sons, Karelia Slims, Karelia Lights and American Legend ed the Company’s portfolio to solid growth abroad, as more and more smokers chose Karelia
as their preferred brand. Last year Karelia brands entered seven new markets in the Far East, the Middle East and Africa.

As a result of the Company’s continued surge in its cigarette sales in recent years, Karelia has completed a large investment program in the latest available technology totaling more than 14 mn euros. Specifically, Karelia became the first non-multinational cigarette manufacturer to install and fully operate a cigarette making/packing system capable of producing 16.000 cigarettes per minute. The filter production department was also fully modernized and now has the capability to produce the double filters used in light brands. In addition another Slims making/packing system was installed, and Karelia also became one of the few manufacturers to install in a packing system to produce “round corner” packs. All laser perforation units were renewed with the latest technology, and new hi-tech flavoring and casing cylinders were installed.

Among the brands on display shall be:

• The upscale luxury brand, George Karelias and Sons (Full Flavor, Superior Lights, and Plain Ovals) is well known for its exquisitely embossed shoulder boxes and superb Virginia blend.
• Karelia Slims (Regular, Ultima and Menthol Lights) is the Company’s number one export brand. Presented in lively and elegantly colorful packs, the brand radiates the essence of femininity and style.
• Karelia Lights Round Corner has a fine blend of the world’s best Virginia tobaccos. The packaging has a Round-Corner pack format that complements the merits of the brand and its world-class quality.
• Karelia Royal has the finest Virginia blend taste and uncompromising quality. This year the Company launched Karelia Royal Lights, a new extension of this brand family.
• Wellington, a premium blend cigarette created from carefully selected tobaccos.
• American Legend is an American blend cigarette offering a classic all American taste.
• Karelia Ome (6mg) and Ome Yellow (3mg) created for modern female smokers.