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10 Ways to Use QR Codes in Direct Mail Advertising

You’ll find plenty of creative ways to use QR Codes in marketing all over the web, but they have particular value when integrated into a direct mail advertising campaign. QR Codes can enhance the effectiveness of your direct mail in a number ways:

• First, telling the reader to scan the QR Code with their smartphone is a call to action they can act on immediately, when they are most receptive to your message.
• Secondly, once you’ve engaged the person, you can provide more details about your product or service, offer exclusive coupons, discounts or unique content to further entice them.
• And finally, you can track usage of the QR Codes to figure out what works and what doesn’t, and make adjustments accordingly.