What is the Future of Mobile Commerce in India?

Did you know that India has the second largest mobile handset market in the world? Nokia, Sony, Motorola – most of the big players have struck gold here. In 2005, the market for handsets was valued at 2 billion US dollars, a figure that has risen sharply in the coming years. Earlier, mobiles were just status symbols of the elite class but that scenario has undergone a drastic change with almost everyone possessing a cell phone. The high usage of cell phones is what gave birth to mobile commerce in India.

Reliance and Airtel are two of the leading names that have played a major role in paving the way for mCommerce services. Be it bill payments, booking airline tickets, or buying movie tickets, these service providers have made it very easy and convenient. Did you know that you can pay your restaurant bill from your mobile? The service provider PayMate allows users to complete all their transactions by a single SMS technology. Payments can be easily cleared using debit and credit cards and you don’t have to provide any banking details.

The telecom industry in India is thriving – mobile users are growing at the rate of 3 million per month. Companies are competing with each other to provide the maximum number of benefits to users via their mobile commerce platform. With each day, new platforms are being introduced, which is why providers are upgrading their channel in order to stay ahead of their rivals. Be it the financial sector or the telecom industry, m commerce has found application everywhere.

Mobile couponing is one of the mCommerce services that have become very popular. Companies are handing out coupons offering attractive discounts to customers on a non-transferable basis. The redemption rate of mobile coupons is much higher than paper made ones. In short, m commerce has caused a revolution and has become indispensable now.

If you are looking to extend your mobile channel and delve deeper into mobile commerce in India, then Cart2Mobile is the ideal way to do so. This is one of the top mobile channels for retailers having multiple platforms. Be it online shopping, payment, or booking tickets, Cart2Mobile help you to reach out to millions of users without any hassle. Furthermore, m commerce grew about 150% to 200% last year and the percentage will increase in 2011.So buck up because now it is your turn to join the race. Hurry or else you will be left behind!